Kapriol is a leading brand in high-end safety workwear.

In 2025, it decided to celebrate its technical partnerships with major sports organizations such as AC Fiorentina, AS Saint-Étienne, Calcio Lecco 1912, ASD Rugby Lecco, and ASD Falchi Lecco.

The campaign includes three commercials that celebrate champions in sport and champions at work, featuring motion graphics integrated with live-action footage to create visual consistency through an explosion of colors and to highlight the key words of the voice-over.